What is Salesforce? What does Salesforce do?
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What is Salesforce?

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What is Salesforce? What does Salesforce do?

What is Salesforce?

It is a cloud-based technology found by Software company located in an America. It is used by every business founders for maintaining their customer relationship management software. This application also performs the activity of sales, customer service, marketing automation, analytics & application development.

Salesforce is the world's number one customer relationship management (CRM) platform that assists commerce, sales, service, marketing, and IT teams of organizations to work from anywhere and keep their customers happy. Moreover, it's a cloud-based application which offers software and services to build related customer experiences.
World is changing so fast in this digital age and everyone & everything is connected, transforming a way to interact with customers. In the era of digitization, the way to the new businesses is changing a lot and needs to be with extra potential so that it can stand out in the crowd.
Salesforce makes easy-to-use cloud-based business applications that help you to stay connected to your customers, prospects, partners and more.
It's the world's no. one CRM platform enabling businesses to sell services and market like never before & is the customer's success platform helping you to connect with your customers in a whole new way.
With Sales cloud, you know the information you need to close deals, collaborate and sell as a team. Manage contacts and track opportunities from first contact to final handshakes.
Service cloud allows you to deliver a world-class customer service experience. Track customer activity across every channel from online to on the line. Increase agent productivity and resolve issues fast, to keep customers truly satisfied & happy.
With the marketing cloud, you can create personalized one-to-one customer journeys and powerful multi-channel marketing campaigns that generate leads and drive sales.
With a community cloud, you can build vibrant, engaging communities that help customers, partners & employees help themselves and each other. Make quicker and smarter decisions with the Analytics cloud. Turning data into a big advantage by uncovering new insights and taking action instantly from any device.
With app cloud, you can build lord den employee & customer-facing apps that engage and excite all within a secure trusted and instantly mobile environment. And now with the IoT (Internet of Things) cloud, you can connect all your data from the Internet of things to the rest of Salesforce, for better insights and real-time customer actions.
As Salesforce is cloud-based all your information is up-to-date in real-time & available wherever you are. So, you can even run your entire business from your phone.
This is the world's leading enterprise cloud ecosystem.
This is the customer success platform.
This is Salesforce.

2. What does Salesforce do?

A few years back, Salesforce has been climbing the charts, whether for increasing productivity, predicting sales revenue, improving customer visibility, efficient pipeline management, etc. Salesforce, a customer relationship management solution that handles all your client data throughout the customer life cycle can help you to solve all these difficulties. It gives you a complete picture of all the interactions and relationships your customers have with your business from acquiring leads and communicating with customers for after sale services.
Salesforce can assist you at every stage of the sales cycle. This ensures that you stay informed about the most important aspects of the customer and nothing is missed. This further helps in the engaging personalized journey resulting in happier and satisfied customers.
Salesforce can help your business expand through unified data collecting in analytics, it has the power to build relationships with customers at their fingertips in an easy-to-use interface although there are multiple reputable CRMs the one that stands out due to its superior features and capabilities will always be the exception. Salesforce is one such example.

3.What is Salesforce used for?

Salesforce is a CRM platform; it's software, so we shouldn't confuse it with hardware as it houses in the cloud.
In brief, no matter where the sales, marketing, service, commerce, and IT teams are, Salesforce permits them to connect on a single platform.
Customer 360 by Salesforce is known as the world's number one CRM system that soften the communication and details sharing between teams, customers, and partners to make digital operations impeccable and find a new way to perform better.
This digital workspace turns out to be a helping hand for government agencies, businesses, non-profit organizations, and educational institutes to deliver matchless experiences for whom they work.

4.What is a Salesforce developer?

A Salesforce developer's are those who analyze the processes in the company, maintain the CRM application in Salesforce cloud, and also come up with custom solutions for specific business needs. They are the foundation of any enterprise to manage the old and new records of the company.
The key skills that you need to have include: knowledge of basic object-oriented programming,

  • knowledge of C#
  • JavaScript ,
  • strong design background.
  • Aside from being able to write code, you also need to have the necessary skills to manage and model data.

A Salesforce developer is a specific type of computer programmer who writes program on the Salesforce CRM system or another piece of Salesforce cloud technology. This goes from creating websites to developing apps. A Salesforce developer works with computer code like core Java, JavaScript and HTML on a daily basis.

5.What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud : Is a platform where marketing agents use CRM which helps them to create and manage marketing relationships and discuss issues with customers.
The Marketing Cloud built integrated solutions for customer journey management, email, mobile, social media, web personalization, advertising, content creation, content management and data analysis. The software incorporates predictive analytics to help & make decisions such as, for example, what channel would be preferable for a given message.
A component called Journey Builder helps marketers tailor campaigns to customers' behavior and needs, demographics and communication channel preferences.
Event-driven triggers initiate actions: When a customer joins a loyalty program, Marketing Cloud might be triggered to send a welcome message; other events could trigger data updates in the customer contact record. The Marketing Cloud is connected to Salesforce.com Sales Cloud and Service Cloud, which enables coordination that provides a unified experience and prevents customers from being contacted separately by marketers from all three groups.

6.What is Salesforce CRM?

Customer relationship management (CRM) is a software for managing all your company's relationships and dealings with your customers and potential customers. The goal is simple: Improve business relationships. A CRM system helps companies form a bridge which will connects the customers with them, well organized processes, and improve profitability.

7.What is Salesforce automation?

The sales process is a combination of repetitive, administrative tasks, from data entry to task management to constructive follow ups. Salesforce automation helps the businesses to manage their time, as the software automates many of these administrative duties so sellers can spend less time clicking around a CRM system and more time working with customers and able to concise the work.

8.What is Sales Cloud in Salesforce?

The Sales Cloud is a fully customizable product that brings all the customer information together in an integrated platform that comprises marketing, lead generation, sales, customer service and business analytics and provides a way to thousands of applications through the AppExchange.
Sales Cloud is a web cloud-based application which is designed in a way to provide services to the sales people and helps them to sell their products in a smarter & quicker way. It will amalgamate the customer information, register their interactions with your company, and automating many of the tasks which salespeople do on daily basis.

9.What is the service cloud in Salesforce?

The Service Cloud allows you to deliver service to every customer, anytime, anywhere. It is a part of Salesforce's Customer Success Platform, an ecosystem of connected mobile and social tools powered by the cloud.
Service Cloud helps users to automate their service processes, efficient workflows and find key articles, topics and experts to support customer service agents. The main purpose is to encourage one-to-one marketing relationships with every customer across

Main features and benefits

Salesforce lists nine key features for the Service Cloud platform:

a)Agent workspace. This is a far reaching and adaptable UI (UI) for customer support specialists that offers different efficiency tools, analytics and customer sees.
b)Case management. Agents can use Service Console to juggle multiple cases at once across multiple channels. Case management is accessible via both desktop and mobile apps.
c)Knowledge management. Agents can create data and provide resources within the company's knowledge base. It should be confidential for smooth run.
d)Service process automation. Support functions can be automated with artificial intelligence (AI).
e) Omnichannel routing :It is a system which will help the company to check the cases and leads automatically which is already directed towards particular employees based on their skill sets & availability. Supervisors can check a complete view of routing and agent activity.
f) Service analytics: It will give you best-practice KPIs( Key performance indicators about your Salesforce service data in a single place.
g) Computer telephony integration (CTI):It is a term which is used to describe the practice of typing your phone system together with computer system. It is also managing service calls to & from customers with customer information.
h)Automation with macros: Several repeating customer service tasks can be automated.
i)Asset and order management. This tracks customer data, such as assets, order history and support history.

#Other features of Service Cloud include the following:
Customized reporting;
Multiple languages;

Multichannel integration for platforms such as Facebook Messenger and text messaging;

  • Can be used through a mobile application;
  • Integration with legacy systems;
  • Live agent web chats;
  • Role-based permissions;
  • Team collaboration systems;
  • Community Cloud integration;
  • Service-level agreements (SLA) with visual timelines; and
  • Service entitlements.

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